Market Research & Competitive Positioning
UX & User Research
Behavioral Design
Gamification Systems
UI Design
Year
2024
Region/s
MENA
Timeframe
12 Weeks
Engagement Mode
Discover → Build
GAAZAR envisioned transforming passive users into active marketing participants through gamification. They needed a platform where location-based advertising becomes interactive, competitive, and rewarding — creating value for users, merchants, and advertisers simultaneously.
The challenge
The digital marketing landscape is saturated with platforms competing for user attention.
GAAZAR needed more than another advertising channel — they needed a genuine innovation to cut through the noise. Traditional location-based advertising lacked engagement mechanisms, while existing gamification solutions failed to create tangible business value beyond superficial interactions.
The solution
We designed a gamified platform where users become "promoters" — claiming, upgrading, and monetizing virtual billboards on a geolocation map. Our solution balanced immediate gameplay satisfaction with long-term economic sustainability.
The platform creates an ecosystem where promoters compete for billboard ownership, participate in duels, form teams, and create value for advertisers — while earning currency and rewards that matter.
Our approach
We crafted GAAZAR's platform through a structured process merging game design with business strategy:
Game Economy Simulation — Monte-Carlo modeling of currency flow, asset values, and progression paths ensuring economic balance.
Strategic Game Mechanics — Core loops around billboard ownership, duels, and team formation tied directly to growth metrics.
Activity-Driven Progression — Multi-dimensional rank systems encouraging diverse platform engagement.
User Journey Mapping — Seamless experiences for promoters, merchants, and advertisers throughout their platform interactions.
Delivered value
Strategic product design from concept vision to market-ready platform
Scalable game economy with sustainable monetization modeling
User satisfaction metrics aligned directly with business KPIs
Multi-stakeholder journey mapping with verified engagement loops
Technical validation ensuring development feasibility and scalability
